In Romi Neustadt's book, Get Over Your Damn Self,  Romi has an incredible exercise that helps you define your WHY!  Romi states, your why has definitely got to be big enough to keep you consistently showing up for your business, week after week, month after month. There are so many things in life vying for your time and attention that if you don’t really want to do this, you won’t. It will never be a priority and you’ll stay stuck in an endless, vicious cycle: you’re not working on your business because it’s not tied to something you really want; you’re beating yourself up because you’re not working on your business; you’re not working your business because it’s now all about guilt and failure because you’re beating yourself up for not working on your business. That’s neither fun nor lucrative. In fact, it makes me exhausted just writing about it. Do you know WHY you want to build a business of your own? I’ve had so many conversations with team members over the last five years who complain that they just can’t seem to stay committed to their businesses and routinely do the income-producing activities required to see results. The vast majority of the time, when I ask them WHY they’re building their business, they answer with some variation of “I’m not sure.” If you can’t see it, smell it, taste it. If it doesn’t move you deep in your soul, then I promise you, it’s not enough to keep you committed.

Neustadt, Romi. Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business (pp. 25-26). LiveFullOut Media. Kindle Edition.